Experienced, Pragmatic, Innovative and Competent Fire Safety Advisors
Established in November 2005 by two former fire officers, JRA Fire Safety Advisors delivers independent and practical fire safety consultancy. We support a broad client base ranging from SMEs to large international organisations, providing proportionate, tailored fire safety solutions.
Practical Innovation, Built on Experience
We work with organisations across multiple sectors, providing reliable fire safety consultancy and practical solutions tailored to their needs.
Below are some of the organisations we are trusted by.
Supporting regulatory compliance, proportionate risk management, and practical safety solutions to create safer spaces throughout the full building lifecycle, from early design and refurbishment through to occupied and operational premises.
Core Values

Integrity First
Integrity is fundamental to how we operate at JRA Fire Safety Advisors. We provide independent, objective fire safety advice and act with honesty and accountability in all our work. This ensures that safety-critical decisions are made in the best interests of protecting people and achieving compliant, robust outcomes.
Our Professional Services
Fire Engineering
Fire Strategies
Fire Statement
Fire Risk Assessments
DSEAR Assessments
Fire Compartmentation Surveys
Fire Door Surveys
Ad Hoc Advice
Our Commitment to You
A message from Alex, Managing Director, on the values and standards behind our work at JRA Fire Safety Advisors.
JRA Fire Safety Advisors was founded over 20 years ago by my grandfather, John, and his business partner Ron, both former West Midlands Fire Officers. The business was originally established as a small consultancy to allow two experienced professionals to remain active following retirement. From the outset, however, it was underpinned by a strong commitment to protecting people and providing practical, well-judged fire safety advice. That ethos continues to define the company today.
I joined JRA in June 2017 and recognised the opportunity to build upon these solid foundations. Since that time, the business has followed a structured and considered approach to development, supported by clear objectives and measured growth. Throughout this period, quality, consistency, and client care have remained central to how we operate. Our clients are a fundamental part of JRA’s success. The trust placed in us, and the long-term relationships we have developed, have played a key role in shaping the business and enabling it to grow into what it is today.
Our work is guided by four core principles: integrity, experience-led advice, client focus, and practical, proportionate compliance. These principles inform every project we undertake and shape how our advice is delivered. We approach our work with care, diligence, and a clear sense of professional responsibility, regardless of scale or complexity. As Managing Director, my commitment is to continue developing JRA while maintaining the values on which it was founded, ensuring that our clients receive high-quality, dependable fire safety advice delivered with a personal and considered approach.

Our Perspective
Sectors

Residential

Residential

Commercial Offices

Retail

Industrial & Manufacturing

Mixed-Use Developments

Warehousing & Distribution

Leisure & Hospitality

Education

Healthcare

Stadia & Large Venues

Aviation & Airport Environments

Heritage & Historic Buildings
Professional advice that delivers confidence in safety, compliance, and decision-making.
The Voice of Our Clients













































